Digital PR & Brand Mentions
Earn trusted coverage, authoritative backlinks and online citations from relevant publications, websites, podcasts and industry platforms — the exact signals AI search relies on to decide who to recommend.
Digital PR & Brand Mentions help your business earn trusted coverage, authoritative backlinks and online citations from relevant publications, websites, podcasts, influencers and industry platforms — increasing brand visibility, SEO performance, AI search visibility and customer trust.
Why it matters
AI platforms like ChatGPT, Gemini, Claude and Perplexity increasingly rely on trusted websites, recognised brands and authoritative sources when generating answers. The businesses being talked about online are often the businesses being recommended.
What it is
Digital PR combines traditional public relations with modern SEO. Instead of simply generating media coverage, it focuses on earning valuable online mentions — news articles, guest content, expert commentary, awards and research reports — that improve authority, rankings and AI visibility.
What we do
Authority Citation Strategy
Identify where your business should be referenced to maximise authority.
Digital PR Campaigns
Earn high-quality editorial mentions from trusted publications.
Industry Directory Optimisation
Improve consistency across trusted business directories.
Expert Positioning
Develop executive profiles that build industry authority.
Research & Data Campaigns
Create original insights that journalists and publishers naturally reference.
Knowledge Graph Development
Strengthen entity relationships that improve AI understanding.
What's included
How the process works
Discovery
We learn about your business, industry and the stories worth telling.
Story & Angle Development
We shape newsworthy stories, data and expert commentary journalists want.
Outreach
We pitch relevant publications, podcasts and industry platforms.
Coverage & Citations
We secure editorial mentions, backlinks and brand citations.
Reporting
You receive clear reporting on coverage earned and authority gained.
Problems this solves
Key benefits
Who this is for
Why choose Brand Visibility
We create newsworthy stories, expert commentary and content that journalists, publishers and industry websites genuinely want to feature — rather than chasing low-value links.
Brisbane, Gold Coast, Sunshine Coast, Sydney, Melbourne, Perth, Adelaide, Canberra, Hobart, Darwin — plus Australia-wide and international clients via remote consulting.
Pricing depends on your current authority level, competitive landscape, digital PR requirements and research content needs. Following an audit, we provide a customised proposal.
Frequently asked questions
How is Digital PR different from traditional link building?
Traditional link building often prioritised volume. Digital PR focuses on earning genuine editorial coverage from relevant, trusted publications that also strengthens brand authority and AI search visibility.
Do all mentions need a backlink?
No. Unlinked brand citations still contribute to authority and are increasingly recognised by AI search platforms, even without a direct link.
How long does Digital PR take to show results?
Some coverage can be secured within weeks, but building sustained authority through consistent Digital PR typically takes several months.