Frequently asked questions.
What's the difference between SEO and AEO?
SEO focuses on ranking in traditional search engine results. Answer Engine Optimisation (AEO) focuses on being the trusted source AI platforms like ChatGPT, Gemini and Perplexity cite directly in generated answers. We treat them as one connected strategy, not two separate disciplines.
What is a Visibility Score?
Your Visibility Score is our measure of how discoverable, trusted and recommended your business is across Google, AI assistants, Maps and reviews. We benchmark it at the start of every engagement and track it over time.
Do you only work with businesses in Australia?
We're based in Brisbane and work with businesses across Australia, with services delivered remotely for national and international clients.
How long before I see results?
It varies by service, website authority and competitive landscape. Audits typically identify quick wins within the first reporting cycle; SEO, AEO and authority-building results generally build over several months.
Do you provide implementation or just recommendations?
Both. Depending on the service, we can hand your team a strategic roadmap or implement the work ourselves.
Do you use AI to write content?
We use AI as a research and productivity tool where appropriate, but every piece of content is strategically planned, edited and refined by our team to ensure originality and commercial effectiveness.
How is pricing determined?
Pricing depends on the services involved, website size and complexity, number of locations and reporting requirements. We recommend a tailored solution after an initial discussion.