Straight answers about AI search.
Guides, industry playbooks, free tools and reference — how AI decides who to recommend, and how to make sure it's you.
AI search for Australian businesses: the complete guide
What changed, how each platform decides what to say, the four foundations that serve them all, and the 90-day plan to make sure the answer says your name.
Read the guideWhat is Answer Engine Optimisation?
What AEO is, how it differs from SEO, and the exact signals AI platforms use to decide who to recommend.
How Google AI Overviews work (and how to appear in them)
What triggers an Overview, how it picks its citations, and how to become one of them.
Schema markup: the business owner's guide
The five schema types every business needs, three ways to add them, and the rules that keep you safe.
Entity SEO & knowledge graphs: the complete guide
Before AI can recommend you it has to know you exist — as one unambiguous thing. The least visible, highest-leverage layer.
How ChatGPT decides which businesses to recommend
AI doesn't guess. It reads a map of mentions, citations, reviews and structured data. Here's the map.
AEO vs SEO vs GEO: what they mean and which you need
Three acronyms, one goal. A plain-English breakdown of each discipline and how to budget across them.
AEO agency vs SEO agency vs DIY: how to choose
An honest comparison — what each route covers, costs and misses, plus three questions that sort any provider.
AI visibility for law firms
Legal questions are exactly what people ask AI — privately, before they call anyone. Practice area by practice area.
AI visibility for dentists
Patients ask AI about cost, pain and urgency before they book. The practices in those answers fill their chairs.
AI visibility for tradies
Urgent, local, question-shaped — trade jobs are what AI answers best. The plumber it names gets the call.
AI visibility for accountants
Tax questions get asked all year. The firms cited in those answers are the shortlist at tax time.
AI visibility for real estate agents
A vendor picks one agent. When they ask AI who sells best in their suburb, you're either the answer or you're not.
AI visibility for e-commerce
Shoppers ask AI what to buy before opening a store tab. Brands in the AI shortlist win before comparison starts.
AI Visibility Score calculator
Ten questions, two minutes, an instant score out of 100 — plus the three fixes that would move it most.
LocalBusiness schema generator
Fill in your details, copy valid JSON-LD, paste it into your site. Machines quote facts — give them facts.
The "ask the assistants" prompt pack
15 copy-paste prompts to test what ChatGPT, Gemini and Perplexity say about your business. Run monthly.
The AI visibility checklist: 21 checks you can run today
A self-audit you can complete in an afternoon. Progress saves in your browser.
The AI search glossary: every term, defined
Entity, knowledge graph, citation, grounding — the vocabulary of AI search in plain English.
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