AI visibility for e-commerce
Shoppers ask AI what to buy before they ever open a store tab. Brands in the AI shortlist win the sale before comparison shopping starts. Here's the playbook.
What shoppers ask AI
The five fixes that matter most
Product schema, complete and live
Price, availability, ratings, shipping — machine-readable on every product page. Incomplete Product schema means AI recommends a competitor whose data it can verify.
Get into the buying guides AI cites
Ask Perplexity "best [your category]" and note the sources. Those review sites, comparison guides and publications are your PR targets — being reviewed there is being recommendable.
Quotable product specifics
"Weighs 480g, 3-year warranty, made in Melbourne" gets quoted; "premium quality" gets skipped. Rewrite key product copy as verifiable claims.
Brand trust signals
"Is [brand] legit" is asked constantly. Review platform presence (ProductReview, Trustpilot), a real about page, visible policies and consistent brand descriptions decide the answer.
Category authority content
Sizing guides, materials explainers, honest comparisons including competitors — the content buying-research AI retrieves. One deep guide per core category.
Run the prompt pack with your product categories to see where you stand — or book a strategy session and we'll run the audit for you.