AI visibility for law firms
Legal questions are exactly what people ask AI — privately, before they call anyone. The firms in those answers get the brief. The playbook, practice area by practice area.
What your clients ask AI
The five fixes that matter most
One page per practice area, answer-first
Not "Our Services" — a page per practice area that answers the real question ("What am I entitled to in a divorce in QLD?") in the first paragraph, with process and pricing guidance below. These pages are what AI lifts.
Named lawyers with credentials
AI weighs expertise heavily for legal advice. Every lawyer needs a profile page: admissions, specialisations, notable matters, memberships — marked up with Person schema.
LegalService schema + FAQ markup
LegalService type, areaServed, per-practice-area Service entities, and FAQ schema on every question you answer. Legal is a schema-rich category — use it.
Legal directories and associations
Law Society listings, Doyle's Guide, legal directories — these are exactly the trusted sources AI retrieves for 'best lawyer' queries. Claimed, consistent, current.
Reviews that mention the matter type
Reviews saying "handled my property settlement brilliantly" teach machines what you're good at. Ask satisfied clients to mention the service — never the outcome specifics.
Run the prompt pack with your practice areas to see where you stand, then work the fixes — or book a strategy session and we'll run the audit for you.