AI visibility for accountants
Tax questions get asked to AI all year. The firms cited in those answers are the shortlist when it's time to hire. Here's the playbook.
What your clients ask AI
The five fixes that matter most
Pick a niche and say it everywhere
"Accountant" is invisible; "accountant for medical professionals in Brisbane" is recommendable. AI matches specialists to specific questions — make your specialisation explicit on every profile.
Answer-shaped tax content, dated by financial year
Deduction guides, structure comparisons, GST thresholds — updated each FY with the year in the title. Currency is a citation signal for tax topics; stale numbers disqualify you.
AccountingService schema + credentials
AccountingService type with services and areaServed, Person schema for partners with CPA/CA memberships. Verifiable credentials matter for financial advice.
Professional directories and software partner listings
CPA Australia / CA ANZ directories, Xero and MYOB partner directories — high-trust sources AI retrieves for "find an accountant" queries. Claimed and consistent.
Reviews that mention the business type
"Sorted our cafe's books and BAS" teaches machines your client profile. A steady pipeline of specific reviews beats a burst of generic ones.
Run the prompt pack with your specialisations to see where you stand — or book a strategy session and we'll run the audit for you.