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Insights / Industry Playbook

AI visibility for tradies

Trade jobs are urgent, local and question-shaped — exactly what people ask AI. The plumber it names gets the call; second place gets nothing. The playbook.

What your customers ask AI

Emergency plumber [suburb] — who can come today?
How much to rewire a house?
Hot water system not working — repair or replace?
Licensed electrician near me with good reviews
Best builder for a deck in [city]
Blocked drain — what will it cost?

The five fixes that matter most

01

Google Business Profile with every service category

Plumber AND gas fitter AND hot water — assistants match categories to problems. Service area set correctly, emergency availability stated, photos of real jobs.

02

One page per job type with price ranges

"How much does a blocked drain cost" answered with honest ranges and what changes them. Tradies who publish pricing guidance get cited; "call for quote" gets skipped.

03

Consistent listings across the trade directories

hipages, Yellow Pages, ServiceSeeking, local directories — identical business name, service list and area. These feed both AI retrieval and its trust in you.

04

Licence and insurance details, visible and marked up

For risky trades AI prefers verifiably licensed operators. Put licence numbers on the site and in schema (Plumber/Electrician type, hasCredential).

05

Reviews that name the suburb and the job

"Fixed our hot water in Paddington same day" teaches machines what you do and where. Ask happy customers to mention both.

Run the prompt pack with your trade and service area to see where you stand — or book a strategy session and we'll run the audit for you.

Find out who AI sends your jobs to.
Book A Strategy Session
Insights / Industry Playbook

AI visibility for tradies

Trade jobs are urgent, local and question-shaped — exactly what people ask AI. The plumber it names gets the call; second place gets nothing. The playbook.

What your customers ask AI

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The five fixes that matter most

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Run the prompt pack with your trade and service area to see where you stand — or book a strategy session and we'll run the audit for you.

Find out who AI sends your jobs to.
Book A Strategy Session